Analytics helps you turn seller activity into decisions. It works best when your orders, shipping assumptions, and product data are in good shape, because that gives the numbers more context.
How to use it
- Open Analytics to review trends across sales, costs, and performance.
- Use date controls or account filters to focus on a specific period or channel.
- Compare analytics with orders and shipping when you want to understand why performance changed.
- Review analytics regularly so you can spot margin pressure or operational issues early.
Common questions
Why do analytics depend on the rest of the platform?
Because good analytics rely on reliable order data, shipping assumptions, and product context. The stronger the inputs, the more useful the output.
When should I use analytics instead of the profit calculator?
Use analytics for historical performance and trends. Use the profit calculator when you want to test a product or listing decision before or outside the full reporting view.
Troubleshooting
- If analytics look incomplete, check that recent orders have synced and that shipping or product cost inputs are available.
- If the numbers do not match your expectation, compare them with recent orders and item-level detail first.
Related help
Orders
Working with orders
Track incoming orders, review order details, and use them as part of your daily stock and fulfilment workflow.
Profit
Using the profit calculator
Check margin before you commit to pricing, shipping, or sourcing decisions.
Shipping
Managing shipping settings and costs
Keep shipping services, rates, and assumptions organised so product and order decisions stay realistic.